About Us

 


Founded in 1996 in Amsterdam, SoftBooking has grown from a small Dutch startup to a leading global provider of travel experiences. As part of the prestigious Booking Holdings Inc. (NASDAQ: BKNG), our mission is to make travel simpler, more enjoyable, and accessible for everyone, whether you’re planning a getaway or a business trip.

We specialize in offering seamless connections to a wide range of travel services, from luxurious hotel stays and convenient car rentals to exclusive rental spaces and stunning yachts. By harnessing cutting-edge technology, SoftBooking eliminates the usual hassles of travel and brings you closer to unforgettable adventures. We partner with hotels, car rental companies, yacht owners, and space providers around the world to offer our customers a world of possibilities, no matter where they’re headed.

Available in 43 languages, our platform gives travelers access to millions of listings—from five-star hotels and boutique rentals to spacious apartments, homes, and unique getaway spots. With 24/7 customer support and a vast selection of accommodations, transportation, and rentals, we make booking your next trip not just easy, but truly unforgettable. Whatever your travel needs, SoftBooking has you covered.

What SoftBooking Offers

Incredible Choice
Whether you’re seeking a chic city apartment, a luxury beach resort, or a cozy countryside B&B, SoftBooking brings you an exceptional range of options—all in one place. No matter your destination, we’ve got something perfect for every style and budget.

Low Rates
At SoftBooking, we guarantee the best available rates. Plus, with our price match promise, you can be confident you’re always getting a great deal, no matter where you book.

Instant Confirmation
When you find your ideal stay, you can rest easy knowing your reservation is instantly confirmed. With just a few clicks, your trip is set.

No Reservation Fees
We believe in keeping things simple. That means no booking fees or hidden charges. In many cases, you can also cancel your reservation for free.

Secure Booking
We process hundreds of thousands of transactions every day through our secure platform, ensuring your privacy and peace of mind. We adhere to the highest standards to protect your data. For more details, check out our Privacy Policy.

24/7 Support
Whether you’ve just booked your stay or are already enjoying your trip, our dedicated customer support team is available 24/7 to assist you in more than 40 languages. For quick answers, don’t forget to explore our FAQ for travelers.

 


SoftBooking B.V. (the company behind SoftBooking™) is registered in Amsterdam and based in Alaska, USA (“SoftBooking,” “we,” “us,” or “our”), where we provide an online accommodation reservation service (the “Service”) through our website (the “Website”). Our operations are supported internationally by local group companies (the “support companies”). These support companies are responsible for internal support only and do not render the Service, nor do they own, operate, or manage the Website or any other websites.

For any inquiries about SoftBooking, the Service (i.e., the online accommodation reservation service), the Website, or if you need to send or serve any documents, notices, correspondence, or press inquiries related to SoftBooking, please contact SoftBooking B.V. directly.

SoftBooking B.V. does not accept or assume any domicile at any office, location, or place outside of its registered office in Amsterdam. The support companies are not authorized to act as process or service agents for SoftBooking B.V. Reservations cannot be made through the support companies.

 

Company registration

  • Kamer van Koophandel Amsterdam (Commercial Register of the Chamber of Commerce and Industries Amsterdam)
    File number: 31047344
    VAT registration number: NL805734958B01
    Registration number Dutch Data Protection Authority: 1288246

 


Accessibility Statement for SoftBooking

At SoftBooking, our mission is to make travel experiences accessible for everyone. We are dedicated to delivering inclusive, barrier-free experiences for all our users, including individuals with disabilities. We are committed to ensuring that our digital services are accessible to everyone.

We continuously strive to improve the accessibility of our services. This statement is meant to inform users about the steps we are taking to make our services more accessible, in alignment with the applicable EU standards on accessibility requirements for ICT products and services (“Accessibility Standards”). This accessibility statement applies to the portions of our services covered by the European Accessibility Act.

Description of the services and measures to support accessibility

SoftBooking provides users with the ability to discover, search, book, and manage travel-related products and services (“Travel Experiences”), such as accommodations, car rentals, flights, taxis, and attractions. Our services are available across desktop and mobile websites, as well as applications (“Platforms”), ensuring a broad range of user needs are supported.

Specifically, we aim to deliver:

  • Perceivable content: All visual and auditory information is presented in ways that are adaptable to users’ needs.

  • Operable interface: The service is fully navigable by keyboard and works seamlessly with assistive technologies.

  • Understandable design: Our interface uses clear and simple language, avoiding unnecessary complexity.

  • Robust content: We ensure compatibility with current and future user agents, including assistive technologies.

To achieve these goals, we have implemented the following measures:

  • Text-based descriptions: Clear and simple written information is provided for all content.

  • Screen reader compatibility: Fully functional with popular screen readers (e.g., VoiceOver, Talkback, NVDA, JAWS).

  • Accessible Rich Internet Applications (ARIA): Use of ARIA roles and attributes.

  • Multimedia alternatives: Subtitles, transcripts, and alternative text are provided for all visual and multimedia content, where applicable.

  • High-contrast and zoom functionality: Compatible with adjustable contrast and text scaling settings for users with visual disabilities.

  • Simple navigation: Logical layouts with consistent headings, landmarks, and menus.

  • Keyboard accessibility: All functions can be operated via keyboard.

  • Help and support: Step-by-step content provided in accessible formats.

  • Error notifications: Clear, descriptive error messages guide users to resolve issues.

Ongoing Practices to Enhance Accessibility

In addition to the above measures, we have implemented the following practices to maintain and improve conformance with Accessibility Standards:

Training and Education

We are empowering our employees to develop the skills necessary to keep our services inclusive and accessible:

  • Role-specific, tailored training: Accessibility best practices training for all employees.

  • Internal guidelines and documentation: Up-to-date accessibility resources to support product teams.

Inclusive Design, Research, and Writing Practices

We prioritize accessibility throughout the product lifecycle:

  • Accessible Design System: Our design components are built with accessibility in mind to ensure consistency across all Platforms.

  • Annotation Kit: A bespoke accessibility annotation kit and quality checklist for UX designers and writers to communicate assistive technology requirements.

  • Inclusive User Research: Research and testing with people with disabilities to ensure our products are accessible.

  • Non-functional requirements: Accessibility requirements are documented and addressed early in the product planning phase.

Testing & Quality Assurance (QA) Processes

We ensure ongoing accessibility testing as part of our development process:

  • Automated testing: Third-party tooling integrates accessibility tests into our development and release pipeline. Monthly automated scans proactively detect issues.

  • Manual testing: Ad-hoc manual testing is carried out in development and QA stages.

  • Assistive Technology Lab: Product teams have access to devices with assistive technologies for testing.

Auditing and Evaluation

We conduct regular evaluations of our accessibility efforts:

  • Third-party audits: Periodic assessments by external accessibility experts for all our Platforms.

  • Bug and defect management: We have a robust system for tracking and addressing accessibility-related bugs.

  • Self-audits: Internal audits are conducted to ensure comprehensive coverage.

Centralized Accessibility Support

We have established a dedicated accessibility team to support all product teams across the company and raise awareness about accessibility.

Feedback and Contact Information

While we are committed to ensuring accessibility for all users, some limitations may exist. If you encounter any issues, please let us know. Here are some ways to contact us:

  • For questions about an existing booking or trip, or if you need assistance, please visit our Help Centre.

  • For specific accessibility questions related to your Travel Experience (e.g., wheelchair access, walk-in baths), please contact the service provider directly (e.g., hotel owner, car rental company, museum, or park).


This version is tailored to SoftBooking and maintains the same structure and clarity, while reflecting the specific focus of your company. Let me know if you need any further modifications!

 


Digital Markets Act Compliance for SoftBooking

SoftBooking was designated as a gatekeeper under the Digital Markets Act (DMA) by the European Commission for its online intermediary service on 13 May 2024.

We are committed to promoting a fair and competitive digital economy and have implemented a number of measures to comply with our obligations under the DMA.

I. DMA Compliance Report

To learn more about our DMA compliance efforts, please refer to our Partner Hub or DMA Compliance Report.

For further details about the techniques of consumer profiling utilized by SoftBooking, please check our DMA Consumer Profiling Report.

II. Data Portability

At SoftBooking, we strive to provide an optimal experience for our travellers, from booking the perfect stay to ensuring the privacy and security of their data. Our approach is customer-centric, enabling travellers to control and manage their personal data.

As part of our DMA compliance, we have developed a Data Portability API that allows travellers to authorize the transfer of their data to another registered third-party website or app.

The option to export data is available to SoftBooking travellers located in the European Economic Area (EEA). Travellers can request to export their data to any registered third-party website or app. This can be done via the ‘Privacy & Data Management’ section in their Account settings. Alternatively, travellers can directly download their data. If these options are not displayed in their account settings or if issues arise with the data request, our Customer Serviceteam is ready to assist.

Third-party websites or apps that wish to receive a traveller’s data must first register with SoftBooking to ensure privacy and security best practices are followed.

Beyond the DMA requirements, we also make the Data Portability API available to SoftBooking travellers located in the United Kingdom (UK). Travellers in the UK can follow the same process as outlined above.

III. Feedback

For any feedback regarding our compliance with the Digital Markets Act (DMA), please use our ‘Dispute Resolution Centre’ webform and select the relevant DMA topic. Partners should use the partner section, while travellers and other interested parties should submit feedback through the guest section.


This version is customized to fit SoftBooking’s brand and services while maintaining the clarity of the original text. Let me know if you need further adjustments!

We’re truely dedicated to make your travel experience as much simple and fun as possible!

Our Mission

Bringing you a modern, comfortable, and connected travel experience is one of our highest priorities and that’s why we continuously try to improve your experience when you book anything with us.

Our Story

We have made countless dreams come true in so many ways.We continuously bridge the gap between people, time and places only with the click of a button you could be halfway across the world only with SoftBooking